Directed Research Project
RESEARCH ON INFLUENCER MARKETING THROUGH ROLE CONGRUITY THEORY, HEURISTIC SYSTEMATIC MODEL AND SOCIAL ENDORSEMENT THEORY
Directed Research Project
ORGANIZATIONAL JUSTICE
Directed Research Project
THE EFFECT OF ATTRACTIVENESS ON PERCEIVED LEADERSHIP AND INTENTION TO FOLLOW
Independent Study Report
KARTARPUR CORRIDOR-REITS
SPROJ
A BI-OBJECTIVE ROBUST OPTIMIZATION APPROACH TOWARDS OPTIMAL OPERATIONAL POLICIES FOR A MULTI-ECHELON BIODIESEL SUPPLY CHAIN MANAGEMENT UNDER EPISTEMIC UNCERTAINTY
SPROJ
DOUBLE DISADVANTAGE? GENDER AND DISABILITY AT PAKISTANI WORKPLACE
Directed Research Project
A BLOCKCHAIN-BASED APPROACH FOR A MULTI-ECHELON SUSTAINABLE SUPPLY CHAIN
Directed Research Project
ATTITUDE OF PAKISTAN'S GENERATION Z CONSUMERS TOWARDS ONLINE ADVERTISING AVOIDANCE
Directed Research Project
DIVERSIFICATION OF DIFFERENT ASSET CLASSES USING CRYPTOCURRENCY: Diversifying and Earning Higher Risk-adjusted Returns for Various Asset Classes Using Cryptocurrencies
Directed Research Project
ADDITION TO THE KSE 100 INDEX AND PAKISTANI EQUITY MARKET RESPONSE: Temporary Demand Effect on Stock Prices
SPROJ
POLICY ANALYSIS MTI ACT 2019, PUNJAB
SPROJ
SOCIAL NETWORK ANALYSIS: Effect of Social Media and Friend Networks on Students’ Grades
SPROJ
QUALITATIVE AND QUANTITATIVE IMPACT ON BRAND IMAGE AND EQUITY BY CONTROVERSIAL SOCIAL MEDIA CAMPAIGNS: An Analysis of Two Competing Brands Nike and Adidas
SPROJ
AI IN FINTECH: Humanizing Digital Banking
SPROJ
