SHANGHAI SILK PHARMA, LTD: EMPLOYEE TURNOVER

This case highlights issues of employee turnover and retention in a Chinese private sector pharmaceutical company. It discusses the reasons of high employee turnover and the company’s approach to retention. While the case shows that individual-company fit and individual-work fit affect voluntary turnover, it also highlights the importance of financial and non-financial incentives and measures to improve employee retention. It also discusses issues of high-power distance and guanxi that are unique to China. Overall, the case brings to light different organisational choices and strategies to address employee retention.