A JOHNNY AMIDST JUGNUS (AJMC)

Additional information:

The case recounts the origin story of a fast food restaurant, Johnny and Jugnu. The origin story is then supplemented by details of the decisions made about the Marketing Mix

Short Summary:

The case recounts the origin story of a fast food restaurant, Johnny and Jugnu. The origin story is then supplemented by details of the decisions made about the Marketing Mix (Price, Product, Place, and Promotion). All decisions have been made, except for the pricing decision. The case hinges around this important decision. The four partners seem to be in disagreement on pricing, and the case data helps students make this decision for the protagonists.

Author:

Adnan Zahid, Adeel Zaffar

UAN:

04-2373-2019-1

Length:

10 Pages