#BridgingTheGap Volume VI: Digital Literacy Workshop for Female Microentrepreneurs

On November 8, 2024 CBS launched the sixth volume of its flagship “#BridingTheGap: Digital Literacy Workshop Series for Female Microentrepreneurs”. Held in partnership with Kaarvan Crafts Foundation, the one-day session featured 43 microentrepreneurs from various districts of Punjab. 

The day kicked off with an ice-breaking, pre-assessment survey from the microentrepreneurs and a session on self-resilience led by Dr. Misbah Tanveer (Faculty Director, CBS). This was followed by sessions on WhatsApp Business and Instagram delivered by the CBS team to the microentrepreneurs. In these hands-on sessions, female microentrepreneurs explored how to leverage these platforms to expand their business reach and engage customers effectively. The WhatsApp Business session highlighted tools like automated responses, catalogue setup, and customer interaction strategies, enabling participants to manage communications professionally. The Instagram session introduced content creation tips, visual storytelling through stories, posts and reels, and best practices for reaching new audiences. Together, these sessions equipped the women with practical skills to promote their businesses online, build brand visibility, and connect with customers in a digital-first marketplace.

The workshop concluded with a post assessment survey to analyze the impact of the workshop followed by an exhibition in which the artisans showcased their products to the audience.