Awareness Campaigns

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Breast Cancer Awareness Campaign 2019

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Breast Cancer Awareness Campaign 2019
Around the world, October is marked as Breast Cancer Awareness Month to help increase attention and support for awareness, early detection and treatment of the disease. The World Health Organization reports that around 2.1 million women every year are diagnosed with breast cancer – a quarter of them, or nearly 500,000, lose the battle. The Suleman Dawood School of Business (SDSB) at LUMS marked Breast Cancer Awareness Month on October 25, 2019. The campaign, which included a talk by sectoral experts, and an awareness walk on campus, was supported by CBS, Pink Ribbon Pakistan, and Jammin Java. CBS engaged the LUMS Photographic Society and FemSoc for raising funds for the campaign. The Breast Cancer Awareness Campaign was inaugurated by Vice Chancellor LUMS, Dr. Arshad Ahmad, and Honorary Dean SDSB, Dr. Alnoor Bhimani. CEO Pink Ribbon Pakistan, Mr. Omer Aftab, was also present at the occasion. Addressing the audience, Dr. Ahmad remarked that prevention of breast cancer may not be possible, but early diagnosis is. Dr. Bhimani addressed the sociocultural dimensions of the disease and added that it was crucial to build awareness around this critical health challenge to promote its early diagnosis and treatment. He also thanked the student volunteers who had collected funds and led the on-campus awareness drive. Mr. Aftab also shared his journey of mainstreaming breast cancer awareness through print, electronic, and digital media. A panel discussion, moderated by Dr. Faiza Ismail, Assistant Professor LUMS, was also held. The panel included Mr. Aftab; Dr. Huma Majeed, a senior breast cancer surgeon, and Ms. Silwat Zafar, an educator and breast cancer survivor. After a discussion about the disease, its early indicators, and the journey through treatment, the panellists took questions from the audience. Dr. Bhimani closed the session with a presentation of souvenirs to the panellists. Participants were also offered pink cupcakes and pink lemonade as part of the theme. The campaign concluded with a ceremonial campus walk, where students from the different schools joined in. Participants, led by Dr. Bhimani and Mr. Aftab, congregated at the SDSB Bookstore and walked together to the Gad and Birgit Rausing Library.

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Smog Awareness Campaign 2019

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Smog Awareness Campaign 2019
On November 13, 2019, CBS collaborated with the LUMS Environmental Action Forum (LEAF) to organize a panel talk titled “Smog Awareness and the Current Air Pollution Crisis in the Country.” During the months of October and November, the Air Quality Index (AQI) in Lahore frequently reached hazardous levels. Poor air quality is one of the leading causes of sickness and deaths in Pakistan with an estimated number of 135,000 deaths every year attributed to ambient air pollution. This makes smog a public health emergency. The panel successfully brought this issue to the forefront and held a constructive dialogue on the causes of smog, the importance of having relevant air pollution monitoring data and various health implications of high AQI levels. The talk was moderated by Mr. Dawar Nauman Butt (Public Policy consultant and Air Quality Data Analyst). The panelists included Mr. Abid Omar (Founder Pakistan Air Quality Initiative), Ms. Tabitha Spence (an academic and climate activist) and Dr. Zulfiqar Mir (Geriatrician and Palliative Care Specialist with a special interest in Public Health). DIG Akbar Nasir Khan, COO Punjab Safe Cities Authority attended the talk as a chief guest. Other attendees included LUMS faculty members, students, staff and industry experts from outside LUMS.                                                                                                               
 

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PLASQUIT

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PLASQUIT
Centre for Business and Society collaborated with LUMS Environmental Action Forum (LEAF) for the “PlasQuit” campaign which urged the awareness regarding reducing the usage of plastic. The campaign included students of LUMS creating structures out of the plastic waste collected at the campus. They also put up print graphics that showed the statistical evidence of plastic consumption and its harmful impacts on the environment including the flora and fauna. Moreover, they had an installation of a pledge wall, where the students pledged their responsible consumption of plastics. CBS actively works towards bringing awareness on the core issues revolving around Sustainable Development Goals.