Awareness Campaigns

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Breast Cancer Awareness Campaign 2019

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Breast Cancer Awareness Campaign 2019
Around the world, October is marked as Breast Cancer Awareness Month to help increase attention and support for awareness, early detection and treatment of the disease. The World Health Organization reports that around 2.1 million women every year are diagnosed with breast cancer – a quarter of them, or nearly 500,000, lose the battle. The Suleman Dawood School of Business (SDSB) at LUMS marked Breast Cancer Awareness Month on October 25, 2019. The campaign, which included a talk by sectoral experts, and an awareness walk on campus, was supported by CBS, Pink Ribbon Pakistan, and Jammin Java. CBS engaged the LUMS Photographic Society and FemSoc for raising funds for the campaign. The Breast Cancer Awareness Campaign was inaugurated by Vice Chancellor LUMS, Dr. Arshad Ahmad, and Honorary Dean SDSB, Dr. Alnoor Bhimani. CEO Pink Ribbon Pakistan, Mr. Omer Aftab, was also present at the occasion. Addressing the audience, Dr. Ahmad remarked that prevention of breast cancer may not be possible, but early diagnosis is. Dr. Bhimani addressed the sociocultural dimensions of the disease and added that it was crucial to build awareness around this critical health challenge to promote its early diagnosis and treatment. He also thanked the student volunteers who had collected funds and led the on-campus awareness drive. Mr. Aftab also shared his journey of mainstreaming breast cancer awareness through print, electronic, and digital media. A panel discussion, moderated by Dr. Faiza Ismail, Assistant Professor LUMS, was also held. The panel included Mr. Aftab; Dr. Huma Majeed, a senior breast cancer surgeon, and Ms. Silwat Zafar, an educator and breast cancer survivor. After a discussion about the disease, its early indicators, and the journey through treatment, the panellists took questions from the audience. Dr. Bhimani closed the session with a presentation of souvenirs to the panellists. Participants were also offered pink cupcakes and pink lemonade as part of the theme. The campaign concluded with a ceremonial campus walk, where students from the different schools joined in. Participants, led by Dr. Bhimani and Mr. Aftab, congregated at the SDSB Bookstore and walked together to the Gad and Birgit Rausing Library.

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Smog Awareness Campaign 2019

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Smog Awareness Campaign 2019
On November 13, 2019, CBS collaborated with the LUMS Environmental Action Forum (LEAF) to organize a panel talk titled “Smog Awareness and the Current Air Pollution Crisis in the Country.” During the months of October and November, the Air Quality Index (AQI) in Lahore frequently reached hazardous levels. Poor air quality is one of the leading causes of sickness and deaths in Pakistan with an estimated number of 135,000 deaths every year attributed to ambient air pollution. This makes smog a public health emergency. The panel successfully brought this issue to the forefront and held a constructive dialogue on the causes of smog, the importance of having relevant air pollution monitoring data and various health implications of high AQI levels. The talk was moderated by Mr. Dawar Nauman Butt (Public Policy consultant and Air Quality Data Analyst). The panelists included Mr. Abid Omar (Founder Pakistan Air Quality Initiative), Ms. Tabitha Spence (an academic and climate activist) and Dr. Zulfiqar Mir (Geriatrician and Palliative Care Specialist with a special interest in Public Health). DIG Akbar Nasir Khan, COO Punjab Safe Cities Authority attended the talk as a chief guest. Other attendees included LUMS faculty members, students, staff and industry experts from outside LUMS.                                                                                                               
 

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PLASQUIT

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PLASQUIT
Centre for Business and Society collaborated with LUMS Environmental Action Forum (LEAF) for the “PlasQuit” campaign which urged the awareness regarding reducing the usage of plastic. The campaign included students of LUMS creating structures out of the plastic waste collected at the campus. They also put up print graphics that showed the statistical evidence of plastic consumption and its harmful impacts on the environment including the flora and fauna. Moreover, they had an installation of a pledge wall, where the students pledged their responsible consumption of plastics. CBS actively works towards bringing awareness on the core issues revolving around Sustainable Development Goals.                                                                                                                

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Pledges for Earth Day, 2022

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Pledges for Earth Day, 2022

To celebrate Earth Day 2022, CBS collaborated with LEAF (LUMS Environmental Action Forum), the premiere student society at LUMS that advocates for environment conservation and climate action. The collaboration included a pledge activity to commemorate the annual theme of 2022, “Invest in Our Planet”, to raise awareness and motivate the masses to take steps in individual capacity towards a sustainable lifestyle.

The pledges were shared by both students and staff members to celebrate the annual theme and vow to truly invest in the conservation and rehabilitation of our planet!

 

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Dengue Awareness Session

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Dengue Awareness Session

Under its mandate of creating positive and constructive societal impact, Centre for Business and Society (CBS, LUMS) conducted an awareness session on the outbreak of dengue and its prevention. The session held on September 16, 2022 in Suleman Dawood School of Business - LUMS, was prompted by the alarming rise of dengue across the country and the LUMS premises. The talk was targeted specifically at the janitorial staff of the university as the frontline workers are at the risk of most exposure. With over 35 years of experience in the medical field, the session was led by Dr. Zulfiqar Mir (Geriatrician and former instructor at the Department of Population Medicine, Harvard Medical School). The conversation was aimed at creating an informed understanding about the causes, symptoms, prevention, and cost-effective methods to treat and curb the spread of dengue both individually and community wide.

The two-way discussion also featured questions from the audience that expressed their inhibitions about the outbreak and its aftermath. The session ended on a productive note with the fulfillment of its objective on educating the janitorial staff with the vital and crucial methods of care.

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Breast Cancer Awareness Session

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Breast Cancer Awareness Session

CBS, LUMS organised an awareness session on breast cancer for the female janitorial staff of LUMS. The session held on November 11, 2022 was led by Dr. Hira Niazi (MBBS, BSc., AAAM).

This crucially important talk was focused on making the audience aware of relevant information pertaining to breast cancer, the possible causes, its symptoms, self-examination, and treatment. The primary reason why so many lives are lost to breast cancer each year is due to the late diagnosis. The audience was also given a comprehensive tutorial on how to conduct a self-examination at home, to detect underlying symptoms of breast cancer. They were also provided with critical information regarding dietary requirements and other lifestyle changes including details of hospitals that conduct minimal or free of cost mammograms.

The talk concluded with a Q&A session between the audience and the speaker.

 

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Awareness Session on Menstrual Hygiene

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Awareness Session on Menstrual Hygiene

To commemorate the Day for Dignified Menstruation, CBS-LUMS organised an awareness session on the critically important topic of menstrual hygiene. The session was organised with The Salvation Army, Pakistan on December 15, 2022 and featured 34 female students who attended the talk.

The CBS-LUMS team visited the headquarters of The Salvation Army in Lahore. The awareness talk was led by Dr. Misbah Tanveer Choudhry (Faculty Director, CBS-LUMS and Assistant Professor, Suleman Dawood School of Business - LUMS). The session focused on the importance of menstrual hygiene and how to destigmatize such a conversation. Dr. Misbah also informed the young audience about fruitful advice pertaining to maintaining hygiene and important dietary tips during menstruation.

The CBS team also prepared goody bags for the students and staff of The Salvation Army to celebrate the festive time of Christmas and New Year!

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Dengue Awareness Session for Janitorial Staff

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Dengue Awareness Session for Janitorial Staff

CBS conducted an awareness session on the outbreak of dengue and its prevention. The session held on September 20, 2023. The talk was organized specifically for the janitorial staff of the university as the frontline workers are at the risk of most exposure.

The session was led by Dr. Zahra Shehzad (Medical Officer at National Hospital). The conversation was aimed at creating an informed understanding about the causes, symptoms, prevention, and cost-effective methods to treat and curb the spread of dengue both individually and community wide. The two-way discussion also featured questions from the audience that expressed their inhibitions about the outbreak and its aftermath. The session ended on a productive note with the fulfillment of its objective on educating the janitorial staff with the vital and crucial methods of care.

 

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SMOG Awareness Session for Janitorial Staff

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SMOG Awareness Session for Janitorial Staff

Under its mandate of community-wide awareness on pertinent issues, CBS collaborated with Campus Health-LUMS to organize a session on Smog Awareness for the janitorial staff of LUMS. As the frontline workers, they are the most exposed to the hazardous impacts of the smog. The panel partner for the session was IMC Hospital. The session was led by Dr. G. Sarwar Chaudhry who is a pulmonologist by profession and is currently practicing at IMC Hospital. He spoke about the causes and impacts of smog on human health, and various at-home precautionary measures and treatments. KN95 masks were also distributed among the audience of the janitorial staff