Dr Aman Abid is an Assistant Professor at Suleman Dawood School of Business, Lahore University of Management Sciences. Since 2012, he has been teaching marketing at various institutes in Pakistan and Australia. His research interests include social media marketing, political marketing, and relationship marketing. His works have featured in reputable marketing journals and academic conferences. His academic credentials include a Bachelor of Science from Purdue University, USA, and a Ph.D. from The University of Western Australia, Australia. He teaches Principles of Marketing and Integrated Marketing Communications at the undergraduate level and Marketing Management at the graduate level.

Refereed Journal Publications

Abid, A., Harrigan, P., Wang, S., Roy & Roy, S. & Harper, T. (2022). Social media in politics: How to drive engagement and strengthen relationships. Journal of Marketing Management, doi:https://doi.org/10.1080/0267257X.2022.2117235.

Abid, A., Harrigan, P. & Roy, S. (2020). Online relationship marketing through content creation and curation. Marketing Intelligence & Planning, 38 (6), 699-712, doi:10.1108/MIP-04-2019-0219.

Abid, A., Harrigan, P. & Roy, S. (2020). A relationship marketing orientation in politics: Young voters' perceptions of political brands' use of social media. Journal of Strategic Marketing, 29 (4), 359-374, doi:10.1080/0965254X.2020.1777457.

Abid, A. & Harrigan, P. (2020). An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation. Australasian Marketing Journal, 28 (2), 71-82, doi:10.1016/j.ausmj.2020.02.002.

Presentations

Abid, A. (2019). Online relationships with political brands. 8th ICOMBS, Hyderabad, India.

Abid, A. (2019). Online voter relationships. ANZMAC, Wellington, New Zealand.

Abid, A. (2019). Social media and voter relationships. ANZMAC, Wellington, New Zealand.

Abid, A. (2018). Political relationship marketing on social media. ANZMAC, Adelaide, Australia.

Abid, A. (2015). Political marketing in Pakistan. Global Political Marketing and Management Conference, Wellington, New Zealand.