The experience of personal Selling and Negotiations at Packages Ltd., provided me deep insights into interpersonal skills and the behaviour of different products under changing conditions. Marketing of FMCGs gave me an understanding of consumers’ buying decisions. Managing companies from the top allowed me to understand the factors that contributed to high Industrial Performance, Operational Efficiencies, Quality, and Effective deployment of Human Resources. I have been a Board member of companies in which I worked from 1994 to 2022.
To learn the Imperatives of General Management I went to the IMD school Lausanne’s (PED) program. Later on going to Harvard Business School in their (AMP) program was a great learning experience for managing the Risk and Opportunities that businesses face and the necessity of developing a Competitive Edge in business to keep ahead of competition. I also thoroughly enjoyed and learnt from discussions with my classmates from all over the world that provided different Ideas and Perspectives on several issues highlighted in case studies.
Personally, I am an ENTJ (Myers Briggs) who places emphasis on Intuitive Thinking and taking Action at the right time.
I have a wonderful wife and four grown up children for whom I had ensured that they grow up as free thinkers without being encaged in any form of inherited or pre conceived beliefs. I have enjoyed Photography as my hobby and am always trying to learn as to how I can express some value in photos that transcend the image itself.
EXPERIENCE
- CEO MITCHELLS FRUIT FARMS LIMITED
2009 - 2016 & 2020 T0 2022
This business was based on Agricultural raw materials for products that were sold at home and abroad. The supply chain was heavily dependent on the vagaries of weather and uncertainties of international shipping and container management. - DIRECTOR & GENERAL MANAGER PACKAGES LTD., LAHORE
2004 - 2008
Working in Packages Limited was a great experience in managing the supply chain to deliver just in time, zero defect packaging materials to hundreds of FMCG customers. Managing high volume customers and maintaining strong relationships in a fiercely competitive environment was a challenge that we fully met. I played a strong role in revolutionising Productivity and Quality enhancing processes. I also introduced the process of Succession Planning and Objective Staff appraisals and rewards to retain valuable talent. - CEO AND MD OF TRIPACK FILMS LTD
1999 - 2001
Invested in a new manufacturing line to double the production capacity and business. Also introduced processes to increase value creation through enhanced productivity, quality assurance, zero defect, supply chain efficiencies and after sales service. - MARKETING DIRECTOR OF NESTLE LANKA LTD
1994 to 1999
Was responsible for the Sales & Marketing functions of the company and preparation of annual budgets as well as strategic long term plans for presentation to their Headquarters in Vevey, Switzerland.
EDUCATION
- MASTER OF ARTS (ECONOMICS) FROM PUNJAB UNIVERSITY, LAHORE, PAKISTAN-1970
- PROGRAM for EXECUTIVE DEVELOPMENT (PED), Autumn 1995 and Spring 1996, IMD Lausanne Switzerland.
- ADVANCED MANAGEMENT PROGRAM (AMP), Autumn 2003 at Harvard Business School
SKILLS
I enjoy analysing the competitive profile of companies and what it would take to develop and sustain their competitive advantage in the future. The deployment of talented staff in line with their competencies and the strategic alignment of the different functions of the company in line with its vision and strategic long term plans.
