L'Oréal Virtual Campus Drive 2021

L'Oréal Brandstorm Virtual Campus Drive 2021 was held on Wednesday, February 10, 2021 in which they targeted undergraduates class of 2021 and 2022 for Brandstorm, and MBA students for lateral positions.

The session was initiated by Mr. Alyshan Parvez, Assistant Brand Manager and LUMS Alumni, who assured the attendees that even though this year's Brandstorm will be virtual, it will be made more exciting and thoroughly interactive. He shared the history of the Brandstorm competition over the years and stated that it has the highest registration from all over the world.

Then Mr. Humbal Bin Sohail, HR Business Partner, shared the history of L’Oréal and talked about how participation in the Brandstorm competition is the only way to join the company. He emphasised that the candidates should be passionate and innovative, with good communication and team building skills. To make the session more interactive, Mr. Humbal conducted a Quick Quiz in which he asked questions from students regarding L’Oréal’s history.

Mr. Humbal then invited Ms. Fatima Babar, Brandstorm Manager 2021, who talked about her journey and shared information about the four divisions at L’Oréal, which included Customer’s Product Division, L’Oréal Luxe Division, Professional Product Division and Active Cosmetic Division. She then shared the details of Brandstorm 2021, its application process and all the steps; from application to finale. 

Mr. Humbal took the stage again and talked about how the Brandstorm competition provides an opportunity to interact with the L’Oréal family and learn from their experiences, and also enables the participants to experience a real business case and perform on large platform to make difference. He emphasised that this provides a great opportunity for the students to develop their skills through entrepreneurial mission.

Finally, Mr. Alyshan shared the process along with the timeline of the competition, and stated that the final team will go to Paris to participate in final rounds of the competition. L’Oréal team also shared a game in which students needed to crack a code to be featured on their social media pages.

The drive was then concluded with an interactive QnA session.